Unpublished David Ogilvy
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Book Overview
"Ogilvy is the creative force of modern advertising."--The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0517566095
ISBN13:9780517566091
Release Date:October 1987
Publisher:Crown
Length:178 Pages
Weight:1.06 lbs.
Customer Reviews
1 rating
DO it, the DO way
Published by Thriftbooks.com User , 26 years ago
There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.
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