The Management and Practice of Public Relations

By Norman Stone

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

Format:Paperback

Language:English

ISBN:B01CMUN3VI

ISBN13:9780333609767

Release Date:October 2000

Publisher:MacMillan

Length:304 Pages

Weight:1.03 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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The Management and Practice of Public Relations

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