Selling the Sea: An Inside Look at the Cruise Industry
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Book Overview
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Format:Paperback
Language:English
ISBN:0471749184
ISBN13:9780471749189
Release Date:April 2007
Publisher:Wiley
Length:352 Pages
Weight:1.04 lbs.
Dimensions:8.9" x 0.9" x 5.7"
Customer Reviews
5 ratings
Behind the cruise scene
Published by Thriftbooks.com User , 15 years ago
A must read for anybody involved with cruises (travel agents, cruise writers, and even passengers who cruise frequently). Lots of info but never boring. A liitle outdated now. A new edition should be welcome.
Good read
Published by Thriftbooks.com User , 16 years ago
An excellent book on the history of the cruising industry. If you are an adamant cruiser, you will find this quite interesting
Great Insiders View of the Business
Published by Thriftbooks.com User , 18 years ago
This is a fascinating account of the US-based Cruise business. Now in its second edition, the authors contrast their views of a decade ago with where the business is today. The strongest part of the book in my view is the discussion of the different ways the cruise lines have built - and plan to continue to build their businesses. Interestingly the clarity of the strategic thinking varies from the clear and focussed (Carnival) to some other, weaker, waffle. Reading this it becomes clear that Carnival's growth to number one has been no accident. Other parts of the book are not as strong (the history section has some schoolboy howlers) or not as interesting to this reader (how to run a Travel Agency). Nonetheless, an invaluable insight into the cruise business, and a lot better than some of the other gossip-driven 'histories' out there.
drcruise
Published by Thriftbooks.com User , 18 years ago
Another hit by the authors whose book provides insight into the workings and the "goings on" of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.
The best I've read about the cruise industry
Published by Thriftbooks.com User , 26 years ago
I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.
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