Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
No Customer Reviews
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review
This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.Format:Hardcover
Language:English
ISBN:0199299706
ISBN13:9780899302089
Release Date:June 1987
Publisher:Praeger
Length:302 Pages
Weight:1.35 lbs.
Dimensions:0.8" x 6.0" x 9.0"
Customer Reviews
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