Marketing
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Book Overview
Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.
Format:Hardcover
Language:English
ISBN:0071214550
ISBN13:9780071214551
Release Date:January 2003
Publisher:McGraw-Hill
Length:59 Pages
Weight:3.44 lbs.
Customer Reviews
4 ratings
Great for basic marketing
Published by Thriftbooks.com User , 16 years ago
I needed this book for my Marketing class and it's been a great tool so far.
Very pleased!
Published by Thriftbooks.com User , 20 years ago
I saved so much money on this book! The delivery was fast--just like you promised! Thanks.
Not bad reading
Published by Thriftbooks.com User , 23 years ago
I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.
Its a very good book with power to let me understand
Published by Thriftbooks.com User , 26 years ago
It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener
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