Marketing Matters: A Guide for Healthcare Executives

By Richard K. Thomas

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Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1567932762

ISBN13:9781567932768

Release Date:June 2007

Publisher:Ache Learn

Length:168 Pages

Weight:0.55 lbs.

Dimensions:0.4" x 5.9" x 8.9"

Related Subjects

Administration & Medicine Economics Administration & Policy Education & Reference Health Care Delivery Hospital Administration Hospital Administration & Care Medical Medical Books

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Marketing Matters: A Guide for Healthcare Executives

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