Business Research Methods

By William G. Zikmund

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Format:Paperback

Language:English

ISBN:1111826943

ISBN13:9781111826949

Release Date:March 2012

Publisher:Cengage Learning

Length:696 Pages

Weight:3.65 lbs.

Dimensions:1.3" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics

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