How to Write a Marketing Plan

By John Westwood

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A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749467126

ISBN13:9780749467128

Release Date:March 2013

Publisher:Kogan Page

Length:184 Pages

Weight:0.50 lbs.

Dimensions:0.4" x 5.6" x 8.4"

Related Subjects

Business Business & Investing Economics Literature & Fiction Marketing Marketing & Sales Writing Writing Skills

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How to Write a Marketing Plan

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