Direct Marketing: Strategy, Planning, Execution
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Book Overview
The master strategist of direct marketing has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Format:Hardcover
Language:English
ISBN:0071352872
ISBN13:9780071352871
Release Date:January 2000
Publisher:McGraw-Hill Companies
Length:600 Pages
Weight:2.20 lbs.
Dimensions:1.9" x 6.5" x 9.2"
Related Subjects
Business Business & Investing Direct Economics Management & Leadership Marketing MultilevelCustomer Reviews
2 ratings
my comments
Published by Thriftbooks.com User , 16 years ago
A comprehensive book on direct marketing and offers insights into strategic directions.Perhaps some relevant cases could aid in the teaching process.The section on legal issues can be elaborated further as well as have a broad south Asian perspective to cover issues in the emerging economies. Highly recommended for the students and practitioners of Direct Marketing.
Definitive, complete, timeless
Published by Thriftbooks.com User , 23 years ago
Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.
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