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Hardcover Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets Book
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ISBN: 0805848126

ISBN13: 9780805848120

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

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Format: Hardcover

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Book Overview

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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Business Business & Investing Economics Engineering Social Science Social Sciences Technology

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